300GSM | Signature Terry | 40x40cm | 70/30 | Edgeless | 6pk & 24pk
The GENERAL is our signature general purpose microfiber cloth, a purpose-built terry weave tuned for balance and everyday detailing performance.
Made from our low-denier 70/30 yarn and fully chemically split fibres, it delivers an ideal mix of cleaning power, absorbency, and softness without leaning too far in any one direction.
It’s light enough to move quickly, dense enough to hold product, and soft enough to stay safe on sensitive surfaces. Whether it's a wax on a soft sensitive paint, or a scrub down on a dirty interior, the general can handle it all.
Myths & Real Talk
Microfiber over the years has been full of different buzzwords that never really tell the story. Things like Korean-made, 100 % split, or always having high GSM. True performance comes from how the yarn, denier, weave, and fibre split all work together to make functional microfiber. Something thats purpose built, and actually specifically designed for what you are wanting to use it for.
“Korean microfiber” isn’t a quality guarantee. Korea pioneered the material, but today’s best mills in China use the same-grade looms, extrusion, and finishing chemistry. What really matters is understanding this process and working with likeminded manufacturers that share their vision, regardless of where they reside.
“100 % split” doesn’t tell the full story. It only means every filament has been through the process, not how finely or evenly it was divided. Our microfibres are chemically split for consistency, we control the extent of the split to maintain structure and bite, ensuring we still get that cleaning power that overly soft cloths don’t have.
High GSM doesn’t equal better. All our general purpose cloths are weighted with purpose, a higher GSM doesn’t necessarily mean better. Our lighter cloths clean a lot faster, and the extra polyamide content helps them absorb more product than the average cloth at the same GSM.
Edgeless. All our cloths are not overlocked and are all ultrasonic cut, this ensures that the cloth doesn’t scratch on the edges on even the most delicate of surfaces.
Our 70/30s are different. Many 70/30 cloths focus so much on softness and absorbency that they lose their cleaning edge, smearing instead of wiping clean. We chose 70/30 by design, pairing a low-denier yarn with controlled splitting to keep absorbency while preserving the surface tension needed for true cleaning power. This allows us to use the best features from 70/30, but ensuring it remains functional & a well rounded cloth.